Developing a consistent brand on your website and across your chosen social media channels is important to build familiarity and trust.
Here are three simple tips to follow…
1. Make sure your logo is prominent. The most visible way to do this is by placing it in the header of your site.
2. The rest of your website must be consistent with your logo and theme. From the colour scheme, to the fonts used in your headers and body text.
3. Make sure your website is clearly laid out. By keeping your website simple and editing your content you will make it easier to navigate. Potential customers shouldn’t have to search for what they want.
The fewer clicks needed to get to where they want to be the better.