Beginners’ guide to SEO – why do you need it?
You have a website. But what use is it if people can’t find it? Search Engine Optimisation is the process of making effective use of your online content with keywords and phrases so that search engines like Google can find you. They will rank you higher in search results for those specific terms. The upside of that is your website will gain more traffic and more potential customers.
Here are a few things you can do to improve your SEO
Great content is one of the top factors that Google uses to rank websites.
Make sure the content you post is useful, relevant and, most of all, clear. Keeping content up to date by posting regularly will have a positive impact on your SEO ranking.
It is recommended that your word count is 300-500 words minimum. Less than this and Google may look at your site as being a bit sparse and of little value. Although creating articles that are lengthy enough to rank well is important, it’s also important not to write things for the sake of getting your word count up. Make sure the content you are creating has value.
Keywords or keyphrases are used within the copy of your website to attract relevant and organic search traffic. The best way to research which keywords will work for you is to use a tool like Google Keyword Planner to get an idea of how many people are searching for your chosen keyword.
Once you have your keyword make sure you use it within your Meta Description/title and the slug of your page as well as within the main body of content for the page. Try to use your keyword 2-3 times per post. Be careful not to use it too many times though as Google could see this as “keyword stuffing” and penalise you for it. This could effect your SEO dramatically.
Internal and external links
Internal links are the links that you include on your page to take the user to another part of your website. By including these you are also helping search engine crawlers find more information about other relevant pages on your site.
External Links are the links that you include to other websites that may have some relevance to your page or topic. This makes your page a useful source for information and therefore trusted by search engines.
Not only do search engines crawl the keywords you include on your page but they also crawl the images that you include. Make sure when you name your images and insert any alt text onto them that you include your keyword.
Site Maps and Search Console
A site map is a directory of your site that tells search engines about the structure of your website. Once you have generated your sitemap you can upload it to Google search console. This allows you to monitor your website and online presence and gain greater control over what search engines are crawling.
That’s our beginners’ guide to SEO. Want five tips for an engaging website? Read on