According to the latest figures there are about 250,000 unique broadcasts out there available to download for free from around the world.
And more and more people are listening to podcasts. Over 1 billion subscribers at the last count, and the number is growing all the time.
We even produce our own here at Liquid Studios. The Yum!Cumbria Podcast is listened to by hundreds of food lovers in Cumbria,
and the audience is growing all the time.
Why the growing popularity? First, the overall standard and audio quality has risen exponentially over the last few years.
Second, thanks to smart phones, laptops, digital music players and Bluetooth connected car sound systems, they’ve never been easier to listen to.
But the real beauty of podcasts is that they can be about anything you want. Even better, you can target them at a specific audience – as small or large as you like.
That makes them a pretty powerful tool. Which is why we at Liquid Studios reckon there has never been a better time to add creative audio to your company’s marketing armoury.
If you already send out regular email newsletters to your customers, you know how important it is to keep in touch.
But frankly life’s too short to read them.
Take a listen to the latest episode of the
Imagine sending your news in the form of a short, downloadable MP3 podcast attachment that people can listen to while stuck in traffic,
or down the gym, or lying in the bath.
Even if producing your own podcast doesn’t appeal, there’s still plenty to be gained from the format.
The typical podcast ad lasts 70 seconds. Not so much an ad as a mini-feature. And that’s the beauty of podcast advertising. Because it’s long form, it’s much more immersive. It tells a story. And by doing so, it engages the listener.
Contact us today to find out more about audio, and how Liquid Studios can help you get the best from this exciting, accessible and affordable medium.