Helping Burnetts with their big move

Liquid Studios | Design | Carlisle, Cumbria

It’s always great to be called on to help companies with important projects.

One piece of creative can be used in many forms and we’re used to adapting work to make print ads, business cards, flyers, billboards, animations. Anything really.

A recent commission for law firm Burnetts particularly appealed because, aside from creating all the artwork needed for their move to a new headquarters, we had the opportunity to work on some BIG branding.

To be precise, a six-metre wide statement image to be a central part of their eye-catching décor. It needed to represent Carlisle and show the firm’s connection with the city.

For starters and a bit of inspiration we dug out our Monopoly set to see how the city’s best-known landmarks were represented in the popular board game.

Further research narrowed down a choice of images which included the city’s castle, a statue of 19th century mayor James Steel and the 290ft listed Dixon’s chimney.

From this, designer Becca produced a montage of nine of the city’s key landmarks. The work included us setting up and taking specific photographic shots of some of the sights to ensure consistency of lighting and style.

The resulting image was then ‘splashed’ with Burnetts’ familiar pink and various versions were created to suit the ways in which the company wanted to use the image.

It now adorns a glass panel, cupboard doors and, in its largest form, sits six metres wide and 2.7m high. It’s certainly got a wow factor.

The image was well received, and we were asked to design a similar montage for their offices in Penrith.

Newcastle and Cockermouth are to follow – time to get the Monopoly boards out again.

Liquid Studios | Design | Carlisle, Cumbria